The GrapeIn Digest
As Italy Shows Us, Retail is Future for Wine Sales
By Jeremy Parzen, Ph.D.
The Angolo Divino wine shop in Ruvo di Puglia. “I am Vinarius,” the Association of Italian Wine Shops, reads the sign they are holding.
Retail sales of wine in Italy grew by 20 percent in June 2020.....
3 Ways to SCALE Your Ability to Sell Wine & Spirits
By Ben Salisbury
When it comes to the ability to sell wine and spirits via the 3-tier system (trade sales) you don’t hear a lot of talk about selling “at scale.” Most in our industry believe selling is about pulling samples and sitting face-to-face with customers. That’s certainly ONE way.....
“Get U.S. Market-Ready” Presentation at Winemark Conference in Bucharest, Romania
By Steve Raye
I gave a presentation at the Winemark Conference in Romania last year that has just been posted. (wearing my “Alcohol Professor” hat, with thanks to Adam Levy) The subject was “Breaking into the U.S. Market” and was.....
One part fans of unique wines and spirits, one part experienced tech innovators, 3 parts passionate, energetic and attentive. Shaken together, we strive to support developing and experienced producers and wholesalers alike to help grow their business and achieve success.
Personal relationships and a diverse community are pillars of a healthy marketplace. GrapeIn empowers members at all levels of the beverage distribution chain to discover each other and connect directly to build those relationships and make things happen.
GrapeIn leverages algorithm-based matching features to facilitate connections between trade buyers and sellers. Our Marketing Automation can help you generate more demand for your brand. Think good terminator A.I., not bad terminator A.I.
GrapeIn has partnered with experienced industry leaders in beverage import, distribution, logistics and marketing to provide you with the know-how to be successful. Let GrapeIn be your ace-in-the-hole.